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Event > Panel Discussion | 11 November 2021, 5:30 - 7:00 pm

The Value Proposition of Architectural Services

Pickard Chilton Associate Adrienne Nelson will participate in the discussion hosted virtually by AIA Seattle. This will be a lively Pecha Kucha style event focused on the value of architectural services and the role of the architect in the future.

Historically, the architect was conceptualized as a ‘master builder’ who oversaw every aspect of making buildings from design to construction. While there is still truth to this, the modern building industry has become increasingly complex and spawned a proliferation of specialized sub disciplines. Scope that used to naturally flow to the architect now often goes to sub consultants, third party construction managers, or GCs.

What then is the role of the generalist architect? What do architects bring to the table other disciplines don’t? What value are architects adding to building projects? What should architects be doing more of? How can architects better convey the value of architectural services? What will the role of the architect look like in 10, 20, or 50 years? What are our clients paying for?!

This live, virtual program is presented by AIA Seattle’s Women in Design and Small Practice and Residential Committee.  with full closed captioning. Please indicate in your registration if you would like to be contacted to discuss specific accommodations to fully participate in this program. Contact Connor Descheemaker, Member Engagement Manager, with any questions or concerns.


  1. Identify the unique skills and knowledge architects bring to project teams
  2. Discuss how architectural services can add value to teams and elevate the project
  3. Discuss how the role of the architect has been shifting in the last two decades, and hypothesize what it might look like in the future
  4. Identify new services architects can provide to bring further value to projects


Jack Chaffin, AIA, NCARB, LEED AP BD+C, Partner at Johnston Architects. 

Darren Chang AIA, Founder of Darren Vinci Studio 

John DeForest, AIA, Founder of DeForest Architects

Erica Loynd FAIA, Northwest Justince + Civic Studio Sector Leader at DLR Group

Adrienne Nelson, AIA, IIDA, Associate at Pickard Chilton

Melissa Nordquist, Architect at DeForest Architects

  • AIA Seattle
  • Virtual Event
  • 11 November 2021, 5:30 - 7:00 pm